About Me
Rahaf Gouia
Digital Design Master’s Student | UX / CX Designer (Junior)
Master’s graduate in Digital Design with a multidisciplinary background in UX design, branding, product design, and user-centered thinking. Curious, detail-oriented, and impact-driven, I design intuitive and meaningful digital experiences by combining research, strategy, and creative problem-solving.
Strong collaborator with hands-on experience across UX research, interface design, design strategy, visual identity, and prototyping, with a passion for creating human-centered solutions that balance user needs and business goals.
EDUCATION
Professional Master’s Degree in Digital Design
2026
École Supérieure des Sciences et Technologies du Design (ESSTED)
Bachelor’s Degree in Product Design
2024
École Supérieure des Sciences et Technologies du Design (ESSTED)
Technical Sciences Baccalaureate
2021
Lycée Carthage
PROFESSIONAL EXPERIENCE
Co-Founder & Art Director
Slash Studio
2025 – Present
Co-founded the studio and defined its creative vision, artistic direction, and visual strategy.
Led art direction and visual storytelling for brand content, from concept development to shooting execution.
Directed professional photography productions (product, fashion, editorial) and coordinated multidisciplinary creative teams.
Delivered coherent, multi-platform content ecosystems (photos, videos, reels, guidelines) aligned with brand identity and commercial objectives.
SaaS Product Design Intern
Drivago
February - April 2026
Conducted UX research and behavioral analysis using Clarity, GA4, surveys, and user feedback to identify user pain points and support data-driven decisions.
Designed and optimized key features of the App scheduling module, including mobile experiences, personalized views, lesson progression, and bulk scheduling.
Collaborated with Product Owners and developers in an Agile environment to transform user needs and business objectives into feasible UX solutions.
Delivered user flows, wireframes, prototypes, and implementation-ready specifications for a complex B2B SaaS product.
Branding Design Intern
INSIGHT
Aug – Sep 2025
Led logo redesign and visual identity refresh, ensuring brand coherence across all touchpoints.
Developed brand assets and visual systems, aligned with updated brand guidelines.
Produced brand guidelines documentation to ensure consistency in future communications.
Designed social media content, brand presentations, and UI mini-mockups for digital platforms.
Product Design Intern
Studio Design | Maya Luxury
Jan – May 2024
Contributed to product ideation, 3D modeling, and prototyping for exhibition-ready concepts.
Designed graphic identities, catalogs, and promotional banners for product showcases.
Participated in exhibition management, including visitor experience and logistical coordination.
Educational & Sustainability Project Contributor
Uğur Okulları – Turkey Aug – Oct 2023
Designed educational spaces and learning activities aligned with the UN Sustainable Development Goals (SDGs).
Facilitated English workshops integrating sustainability themes.
Supported daily pedagogical activities and student engagement through interactive methods.
Founder & brand manager
Kima Dima Store
2020
Founded and managed an artisan brand, overseeing product design and brand strategy.
Designed and prototyped custom-made products, adapting user experience to client needs.
Managed end-to-end customer experience: social media, content creation, order tracking, packaging, and customer relations.
Built brand visibility through digital presence and storytelling.
LEADERSHIP & SOCIAL ACTIVITIES
Member (2022)
Vice President (2024)
President (2025)
AMAVI Association – TACIR Program
2024
Active Member
AIESEC in Turkey
2024
Leadership development through international volunteer experience
Tunivisions Foundation
2018 – 2022
Event Manager
BIL Conference
2018
Organizing Committee Member
SKILLS & EXPERTISE
SKILLS & EXPERTISE